A tanfolyamról
Design thinking is a method of problem-solving that aids in the creation of human-centered products, services, and processes. It not only aids in the solution of the problem, but also in identifying the correct problem and empathizing with the customer. For our Design Thinking Certification Program, we’ve adopted the 5-step framework in the Design Thinking Program evangelized in the 1990s by IDEO and Stanford. This framework speaks about empathizing, defining, ideating, prototyping, and testing - the 5 steps to be a skilled design thinker.
These skills serve as a powerful framework, within which techniques like data sciences and behavioral psychology can be leveraged effectively. In this immersive, two-day program, you’ll step out of your comfort zone and channel your creativity.
Who should attend
- Next-generation innovators
- Leaders
- Researchers
- Problem solvers
- Executives and senior leaders
- Designers and decision-makers of product/service industries
- Individuals with interest in Design Thinking
What You Will Learn
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Designing Prototypes
Master design guidelines that will help you to fail fast and learn fast and get to the market faster. -
Empathy Maps and Personas
Create user personas and empathy through insights, segmentation and methodologies. -
Importance of Design
Discover the importance of design and leverage it to drive a culture of design and empathy-based solutions. -
Business Goals and Priorities
Understand consumer behavior and create real business impact over sustained periods of time. -
Rapid Solution Building
Use rapid design thinking to generate innovative ideas. Standardize a common language for creative problem-solving. -
Design Thinking Principles
Learn Design Thinking principles - What, Why, and How, and understand the complete human-centered framework.
Skills You Will Gain
- Creative problem-solving
- Building feasible prototypes
- Empathizing with user problems
- Defining and analyzing problems
- Identify opportunities for innovation
- Ideation techniques like brainstorming
- Understand the end-to-end human centered framework
- Create real business impact over sustained periods of time
- Create a culture of design and empathy in your organization
- Advanced DT techniques and applications to solve design projects
We provide this course in English
Tematika
Curriculum
1. Pre-Workshop Research
In this 20-minute, one-on-one session, the facilitators will connect with the workshop participants to understand the following:
- Nature of work of the participants
- Challenges, roadblocks, and parameters of success for the participants
- Build industry and function specific understanding
- Identify opportunities for innovation
2. Inspiration
In this introductory session, the workshop participants will connect better with the instructors and learn about cross-category innovations using the Design Thinking process through case studies on:
- Product Design
- Service Design
- Behavioral Design
- Process Redesign & more
3. Team Up & Empathize
In this session, the participants will form teams and name them before taking on their challenges and:
- Deep dive on user research and empathy
- Research Planning
- Empathy in Action
4. From Ambiguity to Opportunity
This live, activity-based session helps the participants analyze, structure, and prioritize all gathered information to connect the dots and to make sense of the research findings, and to turn them into actionable opportunities through:
- Insight Affinity Mapping on e-Whiteboards
- Redefining a Nuanced Problem Framework
- Redefining Nuanced Problem In-Action
5. From Problems to Possibilities
This live session will focus on prompt-based ideation techniques to create a bucket list of ideas to proceed towards
- Introduction to Prototyping & Prototyping in Action
- Creative Ideation and Idea Development
6. The Test of the Best
This live session focuses on making ideas and solutions tangible and experiential. Teams will fine-tune their prototypes and prepare to test them out with real users. Workshop participants will learn:
- Introduction to User Testing
- Prototype Iteration
- Design Thinking: The Lifestyle
7. Post-Workshop Project Support
Post the completion of the workshop, based on the nature of their project, participants can connect with the workshop facilitators and receive feedback and guidance as required.
Kinek ajánljuk
Előfeltételek
Prerequisites
There are no prerequisites to take this course