A tanfolyamról
Modern businesses reach more consumers through digital media than traditional. It is no wonder that digital marketing spends account for more than half of marketing spends for most businesses. Businesses enjoy greater reach, and customers enjoy greater access. Professionals who can apply digital marketing techniques to get results are in great demand.
This course breaks down digital marketing to its fundamentals and equips you to use it for business enhancements. From learning about strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth courseware with practical examples and case scenarios will give you the skills necessary to plan and launch successful marketing campaigns for business success.
Who Should Attend This Course
- Marketing Professionals
- Business Owners
- Professionals interested in learning Marketing
What You Will Learn
-
Marketing Campaigns
Learn how to develop and execute marketing campaigns that meet the objectives of the business. -
Marketing Techniques
Master online marketing techniques that provide results within the optimum time and budget. -
Analyzing Audience
Learn how to identify the correct audience for your product and how to engage and nurture them. -
Marketing Strategy
Identify the apt marketing strategies that you should implement to achieve organizational goals. -
Social Media Marketing
Explore social media platforms and strategize how to leverage the unique features of each. -
Brand Promotion
Establish and enhance the online presence of your brand and learn to engage your audience.
On completion of the Digital Marketing Training, you will be able to develop an understanding of the following topics:
- Creating Marketing Campaigns
- Aligning Campaigns to Business Goals
- Online Marketing Techniques
- Analyzing Audience
- Product Analysis
- Marketing Strategy
- Social Media Marketing
- Brand Promotion
We provide the course in English.
Tematika
Curriculum
1. Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
2. Marketing Analytics
- Introduction to marketing analytics
- Excel, Statistics and Data Visualization
- Metrics, Sources and Statistics
- Segmentation, Targeting and Tracking
- Testing & Experimentation
- Budgeting & Planning
- Presenting & Storytelling
- Mid-course lab
3. Acquiring and Engaging Users
- UX Fundamentals & Trends
- Developing a content strategy
- Activation & Retention
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
- Twitter, LinkedIn & Display Advertising
- Final Presentations
Kinek ajánljuk
Előfeltételek
Prerequisites
There are no prerequisites for this course.