A tanfolyamról
With e-mail users expected to reach over 4.1 billion soon, email promotions have become the most popular form of marketing. Organizations realize the importance of email marketing in attracting customers to generate sales and revenue. Email experts who can use the latest tools to write and design strategic emails to meet business goals are in great demand.
Our course is designed to give you that expertise. Whether you want to write for your organization or to promote your own business, our in-depth course with extensive hands-on learning will familiarize you with all the tools and techniques to draft emails that will get noticed and appreciated. Pursue this course now and become an email expert.
Who Should Attend the Course
- Marketers
- Designers
- Entrepreneurs
- Business Owners
- Professionals who want to make a career in the digital space
What You Will Learn
-
E-mail Intro
Understand why e-mail marketing is still an important part of the marketing mix -
Draft E-mails
Learn how to write concise emails that engage the audience and improve brand image -
E-mail Analytics
Learn how to use email analytics to get your messaging to achieve better results -
Automation
Take advantage of automation to generate emails for a smoother customer journey -
E-mail Strategies
Learn about different email marketing strategies and how to adapt them to your e-mail campaigns -
Customer Retention
Use your e-mail communication and content to attract new customers and retain existing customers
The e-mail marketing course will familiarize you with concepts related to marketing like:
- E-mail as a great form of marketing
- Writing concise emails
- Targeting users through email analytics
- Automating generation of emails for effectiveness
- E-mail marketing strategies
- Attracting and retaining customers
- Improving sales and revenue
We provide the course in English.
Tematika
Curriculum
E-mail Marketing Part 1
- Introduction to email marketing
- Email as Conversation
- Creating good emails
- Landing pages
E-mail Marketing Part 2
- The mailing list
- Spam and Blacklists
- Working with Email Service Providers (ESPs)
- Metrics and Measurement
Kinek ajánljuk
Előfeltételek
Prerequisites
Participants in this course are recommended to have:
- Basic knowledge of MS Office tools
- Understanding of marketing strategies